Future Customer.Tech
Future Customer.Tech
A backend dashboard for
a mall loyalty program.
A backend dashboard for a mall
loyalty program.
A backend dashboard for a mall loyalty program.
What's Future Customer.Tech Platform?
What's Future Customer.Tech Platform?
Future Customer.Tech is an in-house product of Unifynd, designed to manage customer life cycle and retention. This next-gen loyalty program solution, offers a gamified program to incentivise and reward customers, and engage them with the brand. The tailor-made program accentuates the overall mall ecosystem. Currently we cater to more than 8 malls under the Phoenix Group and have acquired customers across the globe.
Future Customer.Tech is an in-house product of Unifynd, designed to manage customer life cycle and retention. This next-gen loyalty program solution, offers a gamified program to incentivise and reward customers, and engage them with the brand. The tailor-made program accentuates the overall mall ecosystem. Currently we cater to more than 8 malls under the Phoenix Group and have acquired customers across the globe.
Campaigns run by our users are often attached to bigger goals such as increasing engagement, retention, and activation through festive or occasional-based campaigns. However, currently we don't have a cumulative way to measure these performances or goals on a larger scale.
Campaigns run by our users are often attached to bigger goals such as increasing engagement, retention, and activation through festive or occasional-based campaigns. However, currently we don't have a cumulative way to measure these performances or goals on a larger scale.
How might we allow users to segment customer data based on campaign interactions to understand behaviour patterns?
How might we allow users to segment customer data based on campaign interactions to understand behaviour patterns?
Exploring a centralised analytic system
for campaigns and games
Exploring a centralised analytic system for campaigns and games
Exploring a centralised analytic system for campaigns and games
Project Scope
Project Scope
Requirements ✅
Filter, Segment, Compare and Grow
A system that aggregates the analytics of all micro games and channels to provide a comprehensive view of campaign performance.
The ability to filter and segment data by different parameters such as game, channel, and user demographics.
The ability to compare the performance of multiple campaigns side-by-side.
A system that aggregates the analytics of all micro games and channels to provide a comprehensive view of campaign performance.
The ability to filter and segment data by different parameters such as game, channel, and user demographics.
The ability to compare the performance of multiple campaigns side-by-side.
Constraints ⚠️
Easy to adapt, maximise results
The feature must be developed with minimal impact on the performance of existing games and channels.
It must be designed in a way that it is easy to use and understand for users with minimal technical expertise.
The feature must be developed with minimal impact on the performance of existing games and channels.
It must be designed in a way that it is easy to use and understand for users with minimal technical expertise.
Flow DesigN
Creating a Goal Based Campaign
Creating a Goal
Based Campaign
01
01
Easy to Learn
Easy to Learn
Streamlined design for
quick usability.
Streamlined design for quick usability.
Easy to Learn
Streamlined design for quick usability.
02
02
Customisable Analysis
Customisable Analysis
Tailor insights to your needs
Tailor insights to your needs
Customisable Analysis
Tailor insights to your needs
03
03
Effortless Campaign Review
Effortless Campaign Review
Analyse existing campaigns with ease
Analyse existing campaigns with ease
Effortless Campaign Review
Analyse existing campaigns with ease
Dashboard Overview
Dashboard Overview
01
01
Data-driven Insights
Understand your
user's behaviour
Understand your user's behaviour
Data-driven Insights
Understand your user's behaviour
02
02
Optimising for User Interests
Optimising for User Interests
Detailed insights into microgame performance
Detailed insights into microgame performance
Optimising for User Interests
Detailed insights into microgame performance
Metrics and Data Points
Metrics and Data Points
Prototype
Track User Engagement, Conversion Rates, and Revenue
Track User Engagement, Conversion Rates,
and Revenue
Other projects
Other projects
Other projects
Have a question, some feedback,
or an outrageous idea? - Send it my way!
© 2025 Dharini Kamdar | All Rights Reserved
Have a question, some feedback,
or an outrageous idea? - Send it my way!
© 2025 Dharini Kamdar | All Rights Reserved
Have a question, some feedback,
or an outrageous idea? - Send it my way!
© 2025 Dharini Kamdar | All Rights Reserved